Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites feedback on their experience with a product or brand. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
DIGITAL MARKETING IS ESSENTIAL IN TODAY’S WORLD AND WE USE IT TO MAKE BUSINESSES PROFITABLE.
At OptiWeb Nigeria we delivers digital marketing and advertising solutions based on the goals that matter to you most – growing audiences, engaging with customers, generating demand and retaining more customers.
We love Digital Marketing – it’s so progressive and drives businesses forward. By working in partnership, we can help you accelerate your growth online and increase your digital marketing returns. Essentially, we will increase your profits.
We’ve worked, hands-on, with many businesses in different industries in at least 4 countries so far (Nigeria, Ghana, United Kingdom and United States). We started about a decade ago thinking we were a web development firm but what we are really great at, is helping businesses grow their sales and customer base using various digital marketing channels and proven techniques.
In fact, we help businesses drive quality website visitors, grow their online sales, generate more leads, get their phones ringing and to keep their customers coming back for more. Delivering digital marketing solutions that consistently achieve outstanding results means we foster long term partnerships. Over the years we have helped clients grow online, so if you want to realise your digital potential and become profitable using digital marketing, contact us today. Digital marketing is constantly evolving, and our team is constantly adapting to help clients receive value for their online investments on online and mobile platforms. Key competences include search, display, email and SMS marketing. Our mobile first strategy is designed to meet the unique needs of the African digital space.
We have built long standing relationships with leading platform owners, to ensure clients get value for money.
Businesses constantly need a way to reach their potential customers online, either to sell something or create awareness and remain top of mind. Intense solves this problem using the power of digital marketing. We analyze the value your business offers, your customers, competition and come up with a suitable and cost effective digital strategy to help you reach and connect with your target audience.
Search Engine Optimization (SEO)
To thrive in today’s digital world, businesses have to invest in Search Engine Optimization. As a matter of fact, any business that doesn’t take SEO seriously would soon be out of business. When potential customers are looking for products and services online, they use search engines like google to look for them. If your Company doesn’t come up on the first page when they search keywords that describe your core business, you have just lost a client to your competitors. At Intense, we help you get your business found online by customers ahead of your competition.
Search Engine Optimisation (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine.
A full service SEO strategy consists of both on-page and off-page elements. The on-page aspect includes title tags, meta descriptions, content, navigation, page speed, and interlinking, among other elements. While the Off-Page Optimization includes improving traffic and search engine rankings based on how many other websites are saying good things about yours. This is why online “reputation” is very key. Get it?
- Keyword research
- Competitive research
- On-page optimization
- Content updates and layout
- Link building services
- Local Citation & Listing Services
Social Media Marketing
Are you tired of not making progress with your social media efforts? Do you lack the time and expertise required to manage your social media activities to achieve your business goals? This is the dilemma of most mid-size and large companies in Nigeria. Intense specializes in using Social Media to help businesses achieve their unique goals especially of awareness, increasing customer base and customer service.
Social Media Management
Social media is not just about posting pictures and videos on Facebook and twitter. Before you start investing resources you need to develop a strategy specially tailored to your business and your potential customers. Intense has a track record of developing some of the most effective social media strategies for businesses because we have a deep understanding of the social media terrain. We help you create and post the right content that would connect with your target audience, grow your online community, increase sales and keep in you in the mind and hearts of your customers.
Social Media Campaigns
Most people are not on social media to work, they are there to relax and look for fun things that can entertain, engage or reward them. This is why there is constant need for Social media campaigns. For you to sustain the interest of your audience and attract more potential customers, you must keep them captivated with competitions, games and never been seen before concepts. Creativity is our strength at Intense and we are adept at creating concepts that drive engagement, clicks to your website, downloads and other objectives your business seeks to achieve.
Content creation and Management
Content is the fuel of successful online businesses. For your business to succeed, you need to regularly churn out helpful and valuable resources that solve your customers’ problems and position you as a leader in your industry. In collaboration with your business, Intense helps research and develop content that keep people coming back to your website and even subscribe for updates thus increasing the size of your database and potential customers.
Social is Mobile, Email is Mobile, turns out convergence wasn’t just a buzzword.
Increasingly content is consumed on the go. How it is consumed is also changing, smaller bite-size style content for quick reading. A whole new area is evolving; the app revolution where users put together a compilation of their favourite content for work or play, even books have gone out of fashion with the rise of book e-readers. Children these days use an iPhone or iPad like it was chalk and slate. Mobile devices have become essentials for all market segments regardless of economic status, there is a mobile device for each pocket. In Africa, mobile accounts for about 60% of all internet searches and studies have shown that mobile is the only/primary means of internet access for about 50% of 18 – 24 year olds. We must become mobile to engage with our consumers.
We create mobile content, platforms and applications to increase interaction with your consumers.